Picture and Slogan
The picture is a stock photo, not one of mine. We wanted to present AACFI as being about safeguarding a pleasant ordinary life. We wanted to avoid presenting AACFI as being reactionary or conservative.
The slogan attempts to capture the point of civilian carry in a sound byte, and does not too bad a job I think.
As always, mission statements mostly just say "all babies must eat".
This will recur throughout the site, providing the primary navigation from page to page. The edges are jagged because it's not anti-aliased; which is because of a complex stack of browser compatibility and implementation issues. We ended up presenting it consistently but not too well to everyone, instead of very well to some people, and really badly to others.
Note the link for "be a trainer". This is one of the entry points for people interested in acquiring trainer credentials to get in touch with the organization. There's also a text link, off the bottom of this screen capture.
The content on the front page is perhaps the weakest element. It would be much better to have information of current interest to the intended audience, for example; but that would require a commitment of time and effort for somebody to create frequent updates, and we couldn't commit the resources to do that. This is partly why the actual homepage isn't mostly what comes up in Google searches; the other reason is that most reasonable searches specify a state, and that makes it more likely that the state page will come up instead of the homepage.
Just at the bottom, you can see the buttons to get to the specfic content for the different states. You can also get there from the state abbreviations on the navigation swash.